Jefferies upgraded Williams-Sonoma to Buy from Hold with a price target of $156, up from $148. The firm’s analysis of the trajectory for West Elm Kids, the company’s emerging brands and business-to-business, alongside expectations for a slight housing recovery, moves its 2025 and 2026 estimates above consensus. Williams-Sonoma trades at a 20% discount to its high-margin peers despite top-tier profitability at 18.5%, the analyst tells investors in a research note. The firm sees greater than15% upside ahead with earnings outperformance and a valuation re-rating.